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© 2023 by Yarden Zafrir

Made with alot of energy drinks & coffee

Is the average time that  the Hiring Managers/Recruiters said that they put into

reviewing each portfolio of every candidate.

7 Minutes

Of the responders said that they always  review portfolios of candidates from their desktop, and not from mobile or other hand-held device.

91.4%

Of the responders said that they spend most

of their time on reviewing only the case studies,

and watch other pages for few moments.

78.2%

91.4%

7 Minutes

78.2%

To understand better the website's needs, i need to understand

who is the potential users that will use this website

Research

The potential users

I wanted to give the focus on my personality in this portfolio

and the About page was the best match to do so!

The "About" section

The who?

© 2023 by Yarden Zafrir

Contact Me
Download my CV

Portfolio 23'

Yarden Zafrir
Product Designer
Rectangle 23
Yarden Zafrir
Product Designer
Rectangle 23

I made an online survey with over 120 participants in the UX design

communities at the Whatsapp's groups who entered into my user

demographics and results - Which shown up here!

 

Beside that, I went to seniors at the leading tech companies who are

highly experienced hiring product designers and asked them about

the hiring process, their goals, needs and limitations, when it comes

to reviewing a candidate's portfolio.

Survey Insight

​Drop of oil in the biggest ocean

Kick-off

There are many portfolios out there, They're all beautiful, special, and made

for one purpose only. So it’s hard to stand out. Also, it’s hard to be unique and popping up when my users (you guys!) have specific needs and limitations.

 

Understanding the challenge of the hiring process, Which is finding the

perfect candidate in a endless pile of portfolios to review, I set my goal to

create a portfolio that will show my professional skills beside my personality

and the human I am.

Tools & Softwares

I wanted to insert my personality and my character into the portfolio because I was tired from all the template-built portfolios out there. And from my research I understood that the hiring managers are getting really burned out from all those look alike portfolios, and I wanted not only to stand out - but putting a little smile on their face while watching it

The reason

Dr. Jeckyll & Mr. Hyde

The dissonance

Beside that, I knew that portfolios should be intuitive,

simple and easy to understand - Which preventing me to put all of my personality in the homepage.

So, I decided to be minimal and simple as Dr. Jackyll in the homepage, and colorful, experimental and edgy as Mr. Hyde at the about page.

Client

Me!

Users

You guys!

Skills

UX UI Design | Visual Identity |  Copywriting |  Graphic Design |

Storytelling | Micro-Copy | Blogging | 

UX UI Portfolio

2023

The portfolio is my business card and my name in the industry. They starts making decisions from right here viewing my portfolio. So treat the portfolio like any other project I design.

Product-like treat

Rely on visuals as much as possible, short texts

and paragraphs  to avoid cognitive exhaustion.

They're here to get the idea not to read a novel.

Short and sweet

Showing how I think and the whole process

step by step to bring out the potential

and my skill set to the front.

Strong case-studies

Short and sweet

Strong case studies

Product-like treat

Conclusions

Homepage - UX Design

About Page - UX Design

Well, You're looking at it!

The final product

Let me know if you have any rejections, critics and

feedbacks to help me make this product more precise!

First of all, coffee. and alot.

Now, before I get into the website design and open figma,

I need an identity. design one of course.

Brand Design

KS the Mutag

Results

Outcome Stories

02

Increased Conversion Rate by 38%

 

After I finished the portfolio and applied to tech and project companies, my Applying/Recruitment Proccess increased by almost an half.

03

I Was Featured In My Design Collage

 

My Design College HackerU was featuring my protfolio to the student as an example and inspiration source of how portfolios should be built and presented.

01

I Got 3 Job Offers

At the final stage of the recruiting proccesses, I've been told that I was chose by the personality I expressed in the About Page and the design that's reflected my creativity and my design skills.

Portfolio 23' Website

Showcasing the full case study of my whole design and thinking process of my portfolio.

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